Hello, I’m Helena. Originally from South Yorkshire, I now live in Long Marston, just outside Stratford-upon-Avon, where I run my fully licensed and insured home studio.

With over 20 years of experience in the beauty industry, I specialise in permanent makeup, microblading, cosmetic, and medical tattooing. Throughout my career, I’ve also worked as a qualified Educator and Assessor, teaching students at the Nouveau HD Beauty Group in the Milton Keynes Training Academy. I absolutely loved watching my students grow and begin their own journeys into the world of permanent makeup, but my true passion has always been working directly with my clients.

I absolutely love my job and genuinely can’t imagine doing anything else. I am incredibly passionate about helping my clients feel better about themselves, restoring their confidence, and making their daily routines that little bit easier. I consider myself extremely lucky that my job is my hobby and my calm headspace, all rolled into one.

My own journey into this industry started when I fell in love with permanent makeup after having my own brows and lash enhancement done over 12 years ago. It was the best decision I ever made. Not only did it boost my self-confidence, but it completely changed the trajectory of my career and, in turn, my life for the better. It is such a fulfilling job to be able to give that same feeling to others.

My motto and ethos is simple: ‘less is always more’.

I believe in keeping permanent makeup looking as natural as possible, enhancing your features rather than overpowering them. This philosophy has served me well since I began tattooing, and it is not something I will ever change.

I’d love to meet you and discuss how permanent makeup or medical tattooing can make a huge difference to your life.

Helena x