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      <image:title>Home</image:title>
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  <url>
    <loc>https://www.helenajones.co.uk/about-me</loc>
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    <lastmod>2026-07-20</lastmod>
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      <video:title>Meet Helena</video:title>
      <video:description>Meet Helena Jones, a permanent makeup, microblading and medical tattoo specialist with over 20 years of experience, based in Stratford-upon-Avon, Warwickshire.</video:description>
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  <url>
    <loc>https://www.helenajones.co.uk/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-08-20</lastmod>
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  <url>
    <loc>https://www.helenajones.co.uk/eyebrows</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-08-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/1777974949319-2J6L1WBLHOEGO5BRBJ9D/BB.png</image:loc>
      <image:title>Eyebrows</image:title>
      <image:caption>Pauline before treatment</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/1777975029923-20LU8FMZG54Q8AU01BO8/BA.png</image:loc>
      <image:title>Eyebrows</image:title>
      <image:caption>Pauline after treatment - soft powder effect eyebrows. Will heal lighter and softer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/dbe55692-0b67-49a3-8182-1bdda58e68e1/brows3.jpg</image:loc>
      <image:title>Eyebrows</image:title>
      <image:caption>Dawn before treatment</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/ca126fda-162b-4ce4-8966-40c28d6aeac1/brows4.jpg</image:loc>
      <image:title>Eyebrows</image:title>
      <image:caption>Dawn after treatment - hairstroke eyebrows, soft, subtle, less is more.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/d1f1735f-717c-40bc-8811-805c4049706b/brows19.jpg</image:loc>
      <image:title>Eyebrows</image:title>
      <image:caption>Dawn before treatment</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/d23b6722-cda2-4d74-ac29-b82723d00c73/brows20.jpg</image:loc>
      <image:title>Eyebrows</image:title>
      <image:caption>Dawn after treatment - hairstroke brows, realism, will heal soft and fuffy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/16ac8aeb-54bf-43bf-9987-899a8085b9c5/brows21.jpg</image:loc>
      <image:title>Eyebrows</image:title>
      <image:caption>Tracy before treatment</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/51b16dcc-7652-4cb1-aa3d-c0519f2453db/brows22.jpg</image:loc>
      <image:title>Eyebrows</image:title>
      <image:caption>Tracy after treatment - hairstrokes, neat and slightly structure effect.</image:caption>
    </image:image>
    <image:image>
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  </url>
  <url>
    <loc>https://www.helenajones.co.uk/consultation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/214b657b-0b1a-4358-b563-c9e0bf3d1ff0/20220516-HelenJones-0035-Kris-Askey.jpg</image:loc>
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  <url>
    <loc>https://www.helenajones.co.uk/lvl-lashes</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/1784557693364-L5IE24T4TD1KQTDO9C87/unsplash-image-YXWoEn5uOvg.jpg</image:loc>
      <image:title>LVL Lashes</image:title>
      <image:caption>A yellow sunflower flower with a dark center, partially resting on a black surface against a light background.</image:caption>
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    <image:image>
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      <image:title>LVL Lashes</image:title>
      <image:caption>Close-up of a yellow sunflower flower against a split gray and black background.</image:caption>
    </image:image>
    <image:image>
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  <url>
    <loc>https://www.helenajones.co.uk/lips</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/1787317538927-OMTCW8H9FLUB3N6ZP2XX/karen%252Blips%252Bbefore.jpg</image:loc>
      <image:title>Lip Blush</image:title>
      <image:caption>Karen before treatment</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/53ecf087-bae9-4eb7-95a5-84d895dfb92b/lips18.jpg</image:loc>
      <image:title>Lip Blush</image:title>
      <image:caption>Karen after treatment - healed lip blush, creating a fuller more defined lip.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/7f5182cb-a4a5-4962-816a-a0a5ded398e5/2.jpg</image:loc>
      <image:title>Lip Blush</image:title>
      <image:caption>Selina before treatment</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/ed4eb913-88d2-4742-b45f-88d102e3aeaa/1.jpg</image:loc>
      <image:title>Lip Blush</image:title>
      <image:caption>Selina after treatment. Lip blush, adding a flush of colour and definition to the vermilion border.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/c891ceee-5a0c-44da-a20c-711013033664/lips13.jpg</image:loc>
      <image:title>Lip Blush</image:title>
      <image:caption>Joanna Before Treatment</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/60d7e7d3-d6c4-4852-84ee-5ec29a9130d3/lips14.jpg</image:loc>
      <image:title>Lip Blush</image:title>
      <image:caption>Joanna after treatment. Joanna already had beautiful full lips; she just wanted a little definition and a soft, natural colour.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/1787318113601-AZI40ZPFNY8BE0GM5G85/IMG_5603.png</image:loc>
      <image:title>Lip Blush</image:title>
      <image:caption>Louise before lip blush</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/1787318074966-8BZUYOUZM6BT3HZBPJ6E/IMG_5686.png</image:loc>
      <image:title>Lip Blush</image:title>
      <image:caption>Louise, following her lip blush tattoo. Louise already had full lips but had lost some definition in the vermilion border. The colour will heal subtly with a gentle but defined shape.</image:caption>
    </image:image>
    <image:image>
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  </url>
  <url>
    <loc>https://www.helenajones.co.uk/medical-tattooing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-08-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/aeae8047-b66e-449d-8df1-7bab63dddbaf/5.jpg</image:loc>
      <image:title>Medical Tattooing &amp; Scar Camouflage</image:title>
      <image:caption>Hairline scarring - before medical camouflage treatment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/3cb86357-4cc8-4902-80d2-9414a1a747ab/6.jpg</image:loc>
      <image:title>Medical Tattooing &amp; Scar Camouflage</image:title>
      <image:caption>Scar healed following one session of medical camouflage treatment. We carried out 2 sessions of MCA, before the camouflage treatment to prepare the skin.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/0060cfbb-11f0-4794-b355-b57d3c0dbc01/Nipple+and+Areola11.jpg</image:loc>
      <image:title>Medical Tattooing &amp; Scar Camouflage</image:title>
      <image:caption>Breast tissue following reconstructive surgery for breast cancer before medical tattoo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/2cd5678f-3cc9-4aa8-b518-08add7e9a107/scar+rejuvenation16.jpg</image:loc>
      <image:title>Medical Tattooing &amp; Scar Camouflage</image:title>
      <image:caption>Severe allergic contact dermatitis from nickel, damaged the skin, leaving lighter marks (hypopigmentation), with reduced melanin production in that area.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/c71c245e-a93a-4592-9fb5-940b40eb0392/Nipple+and+Areola12.jpg</image:loc>
      <image:title>Medical Tattooing &amp; Scar Camouflage</image:title>
      <image:caption>Nipple and areola medical tattoo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/5c0e400d-d009-4fe0-b623-ac48bbca66c7/scar+rejuvenation15.jpg</image:loc>
      <image:title>Medical Tattooing &amp; Scar Camouflage</image:title>
      <image:caption>Scar medical camouflage, immediately after treatment. This will settle down after around 4-6 weeks to match the client's skin tone.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/94934adb-8959-43b8-a773-4567c4966eec/scar+rejuvenation23.jpg</image:loc>
      <image:title>Medical Tattooing &amp; Scar Camouflage</image:title>
      <image:caption>Hypertrophic scarring from a surgical incision, made for a port line for chemotherapy transfusion.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Medical Tattooing &amp; Scar Camouflage</image:title>
      <image:caption>This is healed following one session of MCA. Fantastic result.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Medical Tattooing &amp; Scar Camouflage</image:title>
      <image:caption>Breast tissue following reconstructive surgery for breast cancer before medical tattoo. This lady also had a nipple reconstruction.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Medical Tattooing &amp; Scar Camouflage</image:title>
      <image:caption>Nipple and Areola medical tattoo</image:caption>
    </image:image>
    <image:image>
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    </image:image>
  </url>
  <url>
    <loc>https://www.helenajones.co.uk/advanced-electrolysis</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-08-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/83f01a2e-de43-4af4-b65d-efd037ab9647/1.png</image:loc>
      <image:title>Advanced Electrolysis</image:title>
    </image:image>
    <image:image>
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  <url>
    <loc>https://www.helenajones.co.uk/wow-microneedling</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/35bd3c5c-d7ab-492e-a969-02c1cf462751/before.jpg</image:loc>
      <image:title>WOW Microneedling</image:title>
      <image:caption>Christine before her WOW microneedling facial.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/64d3c6cd-a015-4f73-8d67-e5c68e2caaa2/after.jpg</image:loc>
      <image:title>WOW Microneedling</image:title>
      <image:caption>Christine is positively glowing after her WOW microneedling facial.</image:caption>
    </image:image>
    <image:image>
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  <url>
    <loc>https://www.helenajones.co.uk/eyeliner</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/81903190-da78-4074-bd76-120d77c1ac03/liner+before.jpg</image:loc>
      <image:title>Eyeliner</image:title>
      <image:caption>Beth before treatment</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/a7576562-56a5-4848-a238-abb629c4c650/liner+after.jpg</image:loc>
      <image:title>Eyeliner</image:title>
      <image:caption>Beth after treatment - Hairstroke brows and subtle eyeliner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/b33b54da-6f1b-4c87-84c0-fc9f1d782b10/liner5.jpg</image:loc>
      <image:title>Eyeliner</image:title>
      <image:caption>Cassie before treatment</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/96c46aff-e2d8-4ca5-9a7b-34373cdc8284/liner6.jpg</image:loc>
      <image:title>Eyeliner</image:title>
      <image:caption>Cassie after treatment - Hairstroke brows and subtle eyeliner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/afca4ccb-797f-4be3-89ce-3bba452dd9e9/liner6.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.helenajones.co.uk/fine-line-tattoos</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/1787221953687-SCLX63NY8KVAUTZC1IV9/fine%2Bline%2Btattoo.png</image:loc>
      <image:title>Fine Line Tattoos</image:title>
      <image:caption>For my friend and colleague Mary x</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/6d1fb4d1-28a3-4de3-9ed9-9de495f8f6b0/fine+line+tattoo2.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.helenajones.co.uk/laser-removal</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69eb8bcc2b13ae7ca89b8531/05fb0316-c202-4956-a90b-a7e870fe53ea/12.png</image:loc>
    </image:image>
  </url>
</urlset>

